GTAG stands as the unified voice for Gloucester’s short-term rental hosts, championing a balanced approach that fosters collaboration between hosts, our cherished guests, and the local community. We are committed to preserving the vibrancy of Gloucester while ensuring a thriving and respectful environment for all.
GTAG unites Gloucester’s short-term rental hosts to advocate for fair regulations and community harmony.
Stronger, together.
Embrace visitors.
Elevate Gloucester.
Can Gloucester afford to cut off over $1 million in tax revenue?
Short-term rentals generated over $1 million in tax revenue for the City of Gloucester over the past 12 months, yet the city still faced a $2.1 million school budget shortfall for fiscal year 2025. Reducing STR activity could strain Gloucester's budget further, potentially leading to cuts in public services and other essential programs.
STRs also support local businesses and create jobs, so any reduction not only impacts tax revenue but the broader economic health of Gloucester.
(See footnote 1)
Become a GTAG member.
Gloucester’s sweeping new short-term rental ordinance.
Gloucester’s City Council introduced new short-term rental regulations set to take effect January 1, 2025. While the new rules limit non-primary residences to 120 rental days per year and place caps on primary residences, the long-term impact on Gloucester’s vibrant tourism and local businesses remains unclear.
Some have expressed that these changes were implemented without fully considering the positive contributions short-term rentals bring to the local economy.
Now more than ever, hosts have an opportunity to come together, share their insights, and help shape a future that balances the needs of the community with the continued growth of Gloucester’s tourism industry.
What can we do today?
-
-
-
Talk to fellow hosts and local businesses about the importance of supporting a balanced STR market. Raising awareness strengthens our collective impact.
-
Have questions about any of the proposals or how to get involved?
Email allie@gloucestertourismadvocacygroup.com
Or call ot text Allie at (978) 212-9775
(1) Source: AirDNA and City of Gloucester regulations. This calculation is based on total short-term rental revenue for the 12 months ending in October 2024, including nightly rates and cleaning fees, as reported by AirDNA. Tax revenue includes Gloucester’s 6.5% excise tax and a 3% Community Impact Fee, the latter of which applies only to operators with two or more properties. The excise tax is estimated to have generated $1,000,665 over the past year, while the 3% Community Impact Fee, applied to all properties for simplicity, would generate an estimated $461,845 over the same period.
These estimates exclude substantial additional revenue generated from direct bookings and local property management websites.